Beneful is a taste that dogs love and really do enjoy. It is marketed not only for taste but for the health benefits to your animals. Nestle Purina Petcare makes this product. It comes in wet, dry and also dog treats. In 2011 it became the fourth popular brand, making more than $1.5 billion. It is said to be one of Nestle’s biggest seller since it was introduced in 2001.
The company says that Beneful means full of goodness. In 2001 Nestle spent thirty four million dollars to introduce the product. It was one of the most costly advertisement to date. This gamble paid off handsomely because by 2006 they made three hundred million. The company also spent another thirty six million to upgrade the St. Joseph, Missouri factory, this move has allowed then to make more wet food.
The Nestle Purina Beneful is one of the companies that is competing for a spot in the twenty four billion dollar pet food industry. Here you would find them blending lamb and salmon, making organic products just to keep you and your best friend interested. Companies like Freshpet and Buffalo Co, seems to be way ahead of the game. Freshpet makes food that you will have to keep in the refrigerator.This move says “treat your pet like a human”.
Some companies are also making pet food that help them lose weight. Also, Nestle’s Purina company made a website where one can go and conjure up blends that think their pets would love. Over at Nutro Farms they are saying that picking fruits at just the right time, then freeze drying them helps to seal in freshness. As companies come up with ways to tantalize your dogs palette, they conflicts will continue to rage on the pet food home front, that is.
Some companies are buying out others, forming a stronger bond. Purina acquired Merrick Pet care. A company which makes organic dry and wet dog food. Beneful also makes a product for older dogs marketed as Brights Minds,it aids in digestion. With all the different products that the companies have to offer, you can be certain that there will be something that your best friend will definitely find enjoyable.