Podcast Promotion dramatically improves the performance of products in the market, advice broadcasting entrepreneur Norman Pattiz
Podcast promotions can significantly enhance the performance of a product in the market through increased sales. This fact is according to research conducted in 2016 by Edison Research Strategy on behalf of PodcastOne. While announcing the results, Podcast Founder and CEO Norman Pattiz and Edison Research Strategy Vice President Tom Webster said that the Podcast set-up provided a brand awareness better when compared to traditional advertising. He added that the results of the survey validated the promotion approach his company took.
The survey had involved checking the receptivity of the products to podcast listeners before and after running adverts about the products for a period ranging 4 to 6 weeks. The findings of the inquiry were that consumers were more receptive to the products after the Ads than before. A brainchild of Norman Pattiz, PodcastOne boasts original programs content of over 300 hours per week aired in about 200 trending podcasts. Mr. Pattiz is also credited with Westwood One which he founded to provide radio programs, sports, and entertainment content for the audio industry.
A trustee of the California University, Norman is an acclaimed broadcast entrepreneur celebrated by the Forbes Magazine in their issue of Global Change Makers of 2016 for his ‘celebrity-infused greatest hits’ and the ‘valuable key to his money-making media.’ With an experience spanning over 40 years, Norm Pattiz launched Courtside Entertainment Group to produce and distributing valuable programs.
PodcastOne today boasts a lineup of famous personalities such as Shaquille O’Neal, Heather Dubrow, Steve Austin, Adam Corolla, Larry King, Penn Jillette, Nicole ‘Snooke’ Polizzi, Chris Jericho, Laura Ingraham and Dr. Drew among others.
Pattiz received the presidential appointment to serve on the Broadcasting Board of Governors of the United States of America in 2000 by President Clinton with a subsequent reappointment by President Bush in2002. Further, Mr. Norman conceived and launched the American Arabic language radios and television services to the entire region of the Middle East, comprising of twenty-two countries. He went further also and instituted the Farsi language radio services in Iran that reached an audience of over 40 million people every week.
In acknowledgment of his achievements, Pattiz was enrolled into the National Radio Hall of Fame, receiving the Giants of Broadcasting Award from the Library of American Broadcasting. Additionally, Norm chairs the Lawrence Livermore and Los Alamos National Security Laboratories. Presently, Pattiz lives with his wife Dr. Mary Turner in Beverly Hills. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising