Behind every successful business is a driven leader. At Fabletics, that driven leader is actress and fashion icon Kate Hudson. Since 2013, Kate wanted to create an affordable activewear brand that cared about its customers instead of dollar signs. What Kate accomplished was building a $250 million brand with over one million monthly members.
One pitfall that far too many entrepreneurs fall into is having too much idealism and not enough business. For Kate Hudson, that’s not a problem. As a part of the e-commerce giant TechStyle Fashion Group, Fabletics had access to plenty of analysis showing the best market opportunities.
After identifying an underserved market, Kate took a personal interest in every aspect of her company. She’s very hands-on when it comes to things like looking over sales numbers and maintaining a purchaser-based site. If products are selling the way they should, she makes sure that they’re taken off the site immediately.
The business side of companies often gets left out of summaries. People don’t really understand what business is really about unless they own their own business. To briefly explain Fabletic’s business strategy: they use a lot of data gathered from a lot of sources. It’s a way for them not to create unnecessary waste.
Kate Hudson’s true gift to Fabletics is her inspiration. Kate is completely dedicated to making Fabletics the best activewear brand in the world. It’s a trait she learned from watching her mother, icon Goldie Hawn, achieve her dreams.
For a long time, people told Goldie Hawn that her foundation, MindUp, would not work. Kate grew up watching her mother achieve the impossible. Now, Kate serves as a member of the board for her mother’s foundation. That kind of spirit also gave way to Kate’s defiant belief in herself. In a way, she’s fearless when it comes to taking risks.
So far, those risks seem to be paying off. Surprisingly, Fabletics products are actually better than most expect. Usually, cheaper brands are made of cheaper material; not so with Fabletics. One member talked about how much she loved her leggings from Fabletics.
She found the material to be just as thick as her more expensive leggings. She also loved the tops she bought as well. All of her products encouraged her to remain a member of Fabletics.