Everybody has heard of the popular workout line, even Wikipedia covered it, but few people really understand the genius behind it. Far more than a clothing brand, this line was started by Kate Hudson as a means to improve the self-esteem of any woman who wears the stellar leggings, tanks, and swimsuits. Of course, you might be wondering how workout gear improves confidence, but to better understand that, you have to understand Kate Hudson. In an interview with Elle Magazine, the actress and fitness buff provided a glimpse into the world of the daughter of Goldie Hawn.
Read more: Talking About That Athleisure Life With the Very Cool, Very Lost Kate Hudson
The History That Started Fabletics…
Continuously Remaining Active
Aside from the stellar dance moves that Hudson demonstrates on the hit television show, Glee, the actress has always had an impressive athletic history and a general appreciation for remaining active. Pilates, running, and working with a trainer are just a few things Hudson grew up doing–though she disproves of having to actually get up and do it, she jokes. Source: http://elitedaily.com/women/fabletics-swim-line/1447549/
A Disdain for Industry Fads
Did you know that the blonde haired beauty actually hates when people tell others what to do? She actually made a statement that working out is fairly difficult and totally dependent on a person’s body type, so for the media to tell someone what they need to do to lose weight is pretty disheartening for those who try their best. In fact, Hudson’s most hated diet myth is that cleansing makes you lose weight the fastest.
The Want for Affordable Attire
The Fabletics spokeswomen truly detests how expensive quality workout gear is, and ultimately describes it as the reason so many women are turned off from working out. As she expressed her wish that leggings could be practical enough for the gym, but easy enough to throw boots over and head out, Hudson’s mind began scheming. Thankfully, it sparked the whole reason for Fabletics.
Snacking Is Okay
In the interview with Elle, Hudson actually asked for permission to munch on some popcorn. This further validated her belief that starving yourself does not contribute to a healthy lifestyle, and that everything in moderation is more than excellent for the woman who loves coconut frozen yogurt.
All of these factors went into the quality fabrics, patterns, and pieces seen in the Fabletics line. Miss Hudson’s genuine want for women to appreciate being mobile by enticing them into looking good is the reason Fabletics is so successful and will remain prominent in the fashion industry for a long time.