A Menu For Our Health
The popular image of fast food portrays the typical fast food meal as a greasy salty mess. Entrepreneur Nathaniel Ru wants to do away with that popular image and offer customers something more wholesome to enjoy. Focused firmly on healthy green food, Sweetgreen is a fast food chain specializing in salads. Although there are precedents to healthful options in fast food, Sweetgreen stands as a rare example of a startup going all in for health.
The Millennial Age Is Here
The idea to create a restaurant focused solely on providing healthy food is a risky one, but it reflects the Millennial spirit Nathaniel Ru so strongly believes in. Millennials want the convenience of fast food, but they don’t want the calories and regret that often characterize it. Additionally, Millennials are a socially conscious generation with a strong belief in civic participation. To express this value Sweetgreen uses the Sweetlife music festival to give customers a chance to enjoy their favorite music and take up important causes. Sometimes, giving a hand to others in need is good for business.
Technology Is Our Friend
The Millennial demographic Nathaniel Ru is targeting has grown up with technology and considers it an important part of their lives. When they want fast food they have a completely different image of what fast means. Recently restaurants have started implementing ways for customers to pay for food with their phones. Sweetgreen is no exception to that trend and customers are able to order anything they want through the restaurant’s official app. In fact, more than 30% of all orders are placed through the Sweetgreen app. This company truly reflects the spirit of our times and reflects where America is headed.
A Mission To Achieve
While Sweetgreen is an amazing success financially, Ru did not create Sweetgreen simply to make himself rich. Currently, our country is facing a serious health epidemic. High fructose corn syrup and salt are leading our nation down the wrong path. Nathaniel Ru wants to change the way we eat by changing the way we think of fast food. If people can realize health options as fast food, there is hope to change things. It may start with this salad franchise, but the potential goes well beyond him. Nathaniel Ru is starting a big revolution in the world of fast food.