Luiz Carlos Trabuco Cappi’s Career At Bradesco

Is it possible for a person to unite wisdom and persistence and transform that into results? Luiz Carlos Trabuco Cappi has accomplished that and more. These are just but a few traits the CEO of Bradesco, Luiz Carlos Trabuco Cappi, has. The professional has been working with Bradesco for over 38 years and has used his experience in banking to help the company grow. This is one of the reasons he has been advocating for insurance sales via broker channels.


Luiz Carlos Trabuco Cappi is an alumnus of São Paulo University where he studied philosophy. After joining Bradesco, Luiz Carlos Trabuco Cappi focused on growing his career and went through different departments such as marketing before being promoted to be the Vice President. Because of his dedication and achievements, he eventually became the CEO. He also was an excellent protagonist of Christ the Redeemer election being one of the seven wonders of the Modem world. His achievements, as well as persistence, have been praised by Brazilian authorities at various levels.

The bank executive has always been optimistic when it comes to the market future. More than once, he has been quoted saying that insurance is a key sector in the extension arms of the state, and that’s why it’s important for social welfare. According to Luiz Carlos Trabuco Cappi, the challenge at hand was to ensure that the sector gains more importance because the country was evolving and insurance would prove important.

When you listen to his words, it becomes easy for you to know the kind of collaboration Luiz Carlos Trabuco Cappi has offered to the successful growth of the company he runs, including the insurance sector in general. The success and ultimate growth of Bradesco significantly developed when he took over.


Career at Bradesco

The executive started working at Bradesco in 1969. Like any other employee in this company, Luiz Carlos Trabuco Cappi had to go through the hierarchy levels until he became the CEO in 2003. He was the president from 2003 to 2009. After becoming the president, he started seeking the leadership team renewals and consulted executives from different bank levels.

During the time the executive assumed Bradesco’s presidency, the bank was losing to its competitors. After running the company diligently, his company started improving, and in no time, it took the first place in market rankings. Luiz Carlos Trabuco Cappi said that their goal, at that time, was to make sure that they do great jobs for the municipalities.

But in August, Luiz Carlos Trabuco Cappi made a daring move ahead of the company. It’s one of the reasons he was recognized as a Finance entrepreneur in 2015. Once he got the approval from the board’s chairman, Lázaro Brandão, the executive bought the Brazilian HSBC branch at US$ 5.2 billion. Having purchased HSBC, Bradesco now fights to get back to the top position amongst private banks. At an interview, Luiz Carlos Trabuco Cappi said that the deal has made it possible for his company to achieve goals that would have taken over six years through an organic growth.

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