Duda Melzer’s Time As Executive At RBS

Eduardo Sirotsky Melzer, who goes by the nickname of “Duda” is one of the most prestigious broadcasting executives in Brazil and he’s part of the Sirotsky family which has owned the company, RBS Group for many years. In an article on Clicrbs, Duda is a marketing leader and an investor in many Brazilian startups and digital businesses including e.Bricks Digital. RBS Group owns several television networks, radio stations and newspapers including Zero Hora. Duda Melzer moved to the high ranks of this company due to his knowledge of finance and marketing, and achieving a notable formal education. In fact, Melzer places a high value on education and even said in one interview that achieving a master’s is fundamental to leading a company like RBS Group.

According to Acaert, Duda Melzer began his formal education in business administration at the Pontificate University at Rio Grande do Sul. After that he moved to the US and attended Harvard’s business graduate school where he got his master’s, and then started out in managerial roles at several media companies. His first position was at Boxtop Media, and then he joined the financial industry as an analyst for Delphi Corporation. With several years in the corporate world under his belt, Melzer returned to Brazil to accept a position his uncle Nelson Pacheco Sirotsky offered him.

By 2004 when Melzer joined his family’s company executive board, it had become based on the model of American executive boards. Much of this work can be attributed to Professor John Davis, a man who Duda came to know well and lists as a personal mentor. Duda was the Director General of the board, but then when Nelson Sirotsky stepped retired, Duda was elected to become CEO and Chairman in 2012. Duda Melzer is not only an investor; he’s also involved with non-profit groups and initiatives that focus on environmental and personal safety issues.

Click here: http://eduardosirotskymelzer.com/

See more: https://www.crunchbase.com/person/duda-melzer#/entity