The Accomplishments of Duda Melzer

Eduardo Sirotsky Melzer is the Chief Executive Officer of a Brazilian media conglomerate, RBS. The RBS group was founded on August 32, 1957, by MaurĂ­cio Sirotsky Sobrihno and works as a journalistic entertainment service provider. The company serves content through newspapers, radios, television and internet portals. Eduardo is also the founder of e.Bricks Digital and a partner of e.Bricks ventures operating both in the United States and Brazil. Eduardo popularly known as Duda Melzer holds a degree in Business Administration from Pontifical Catholic University of Rio (PUCRS) and has an MBA from Harvard University in the United States. Source:

Eduardo Sirotsky is married and has three children. He is mostly known in the advertising platforms. The entrepreneur mentions American Joh Davis as his inspiration. John Davis relationship with Mr. Duda comes from him being the first customer of RBS. Duda also acknowledges that in the running of a family business, cordial relationships are crucial. He highlights two influential thinkers, Jim Collins and Ram Charan who have helped shape up his business making the RBS group complete sixty years of existence.

According to, in his spare time, Duda participates as a speaker in national and international forums promoted by Institute of Business Studies, the Brazilian Advertisers Association and the World Association of Newspapers and News Publishers. He is also present in environments supporting management personnel such as the Brazilian Association of Human Resources.

Duda is a man of many accomplishments. He has been awarded as the Entrepreneur of the year in the Family Business category. He has also scooped an award in Merit administration in the private sector 2013. In 2011, Duda was awarded as the Communication Entrepreneur of the Year of ARP communication by portal He also went home with an award in the category of Marketing and Communication Management. According to, in 2006, he was awarded as Vehicle Professional in the Cable prize in the executive category of vehicle.